HR Consulting: Employers Missing Communication Strategy
It is well advertised that communication between an employer and employees is essential. So why doesn’t it happen? According to HR Morning, organizations are talking more about communication than actually communicating. It seems to an ongoing trend of employers missing communication.
Here are the stats. Seventy-eight percent of employers cite getting employees engaged year round is one of their biggest challenges. Yet, less than a third (28.9 percent) say they are actually communicating with employees year round.
Even when a communication strategy is implemented, employers aren’t satisfied. There is a clear disconnect between the company and it’s employees. While over half of the participants reported that their communication strategy had improved, 45.5 percent still weren’t satisfied with it. Twenty-eight percent were ambivalent.
Increasing employees’ savings, their use of preventative care, and increasing annual enrollment in benefits plans are all among employer’s top goals. Yet only 24 percent met those goals last year, and 18 percent weren’t really sure. Most companies don’t have a documented benefits communication strategy in place, or don’t know if it has helped them to reach their goal.
A clear communication strategy can be difficult to define and implement. But it can also boost employer relations with their employees, even boosting retention and loyalty in some cases. Be sure to consider benchmarks down the road for continuous improvement
There is a obvious discrepancy between employer’s goals and the actual execution. Fixing that discrepancy, improving communication with your employees, and creating a strong benefits plan can make a significant difference in your organization.
At Sinclair Risk & Financial Management, we understand that human resource issues are an important component of an employer’s risk profile. We’ll help you evaluate HR issues and exposures and help you implement programs to ensure your company’s growth in today’s challenging and highly regulatory environment. Contact us today for more information on our Connecticut HR Consulting services.