How to Get Your Truck Drivers to Actually Use Your Wellness Program

wellnessTruck drivers have unique health concerns. An NIOSH survey found that 50% are smokers and 70% are obese. They’re prone to heart disease, diabetes, high blood pressure, kidney failure, back problems, and motor vehicle accidents related to fatigue and stress. These problems can lead to a loss of their Medical Examiner’s Certificate and their CDLs.

You want your staff to be healthy, comfortable, satisfied with their jobs, and working regularly, so you’ve implemented a company wellness program. The problem is… Your drivers aren’t using it.

That’s not unusual. 60% of employees don’t use wellness programs because they aren’t aware of it or the company culture doesn’t truly support the program. (Most drivers who use wellness programs are women.)

So how do you get your fleet of drivers to take advantage of your wellness program?

Step 1: Gather input from your drivers

Wellness programs with the best performance and highest adoption rates are ones that meet your employee’s needs. If none of your drivers smoke, a quit-smoking incentive won’t be very effective.

Talk to your drivers and ask what type of program would make their lives better. It could be challenging to query your entire crew if you don’t see them often, but it’s worth the effort.

Step 2: Reward drivers for healthy behavior

A proper wellness program addresses a few key areas of people’s health:

  • Diet – Your program should not only instruct your drivers how to choose healthy foods, but help them acquire those foods when they are on the road. It’s not easy to eat well when your options are limited.
  • Stress – Deadlines and traffic cause stress, which can affect the body. Educate your drivers on methods to relax, such as meditation and exercise.
  • Exercise – Build your drivers’ schedules so that they have time to get some simple exercise.
  • Avoiding bad behaviors – Risky behaviors like drug use and smoking have terrible effects on our health and ability to work. 54% of truckers are smokers, so this is an important area to address.
  • Hygiene – On the road, there aren’t many places to stop for proper body care. Coordinate your drivers’ routes so they have chances to stop at facilities with the right amenities.
  • Sleep – Chronic sleep deprivation affects your drivers’ ability to work, as well as their safety. Your wellness program should reward drivers for taking adequate sleep stops.

Many programs educate their staff about these health concerns, but they fail to go far enough. You need to actively incentive your employees to take part. Award bonuses for achieving health goals like losing weight or visiting the doctor.

If your drivers have any unique needs that learned from step one, make sure to include them in your program as well.

Step 3: Get executives and managers to participate in the program

Instead of paying lip-service to the program, managers and leaders within the organization should participate as well. If your wellness program encouraged weight loss, follow the plans advice to take off a few pounds yourself so your employees can see the benefits of the program and that you’ve implemented practical solutions.

Step 4: Create a communication strategy

Your drivers can’t make use of your program if they don’t know about it, but traditional methods of communication can be tough for on-the-road people you rarely see.

Make use of text messaging and radio messaging (via CB radios, not FM/AM channels). Create a company Facebook page or group. Stuff messaging into their check envelopes. If you have access to their vehicles, leave information on the seat so they can’t miss it.

Furthermore, enlist “cheerleaders” who actively encourages other employees to sign up for your wellness plan. Choose cheerleaders who work in various departments and levels in your company. They should approach other employees like them in terms of position and pay scale, so that everyone is recruited by a peer (people feel more comfortable with the program when they enroll with others like them). You might need to incentive these persons with commissions.

Finally, never give up

Don’t expect to achieve your program adoption number in the first week. Your employees need time to become aware of the program and commit to using it. Be positive, sell the benefits, and always be available for wellness counseling and enrollment.

Jill Goulet
Risk Management Consultant
jgoulet@srfm.com

Jill Goulet

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